Discover the Multi-Layered Meaning of Inher Aura: Inner Strength, Community and Empowerment

Series: Getting to Know the Brand, 3

Our name, Inher Aura, holds a beautiful multi-layered meaning. When spoken aloud, it’s pronounced “Inner Aura,” signifying our focus on inner strength and resilience, community and sisterhood, and self-discovery and affirmation.

Inner Strength and Resilience: The pronunciation "Inner Aura" emphasizes personal empowerment, well-being, and the importance of nurturing one's inner self. This highlights the significance of individual strength and growth.

Community and Sisterhood: The clever play on words, "In Her Aura," speaks to the collective power of women. It captures the essence of support, upliftment, and shared experiences, emphasizing the importance of community among women. When we come together as women who uplift and support one another, we operate from a place of mindfulness, confidence, and empowerment. This is the foundation of sisterhood—a shared space where we can all step into our full potential, wrapped in the warmth and strength of those who walk beside us.

Self-Discovery and Affirmation: “In Her Aura” is also a declaration. It serves as a powerful reminder for women and girls to show up as their authentic selves and embrace their power, worth, and potential. For those committed to actively tapping into their inner being and seeking self-improvement, we say to them, “SHE’S IN HER AURA.” For those who are not, it encourages a journey of self-discovery and serves as a reminder that you are—and always have been—enough.

These pillars embody the essence of our brand and mark where your soul care journey begins—with self, in community, and through affirmation. When you are in your aura, you’re not just living life; you’re thriving, glowing from within.

If you’re ready to start tapping into your inner aura and build a sisterhood that’s rooted in empowerment, join our community, sign up for our monthly newsletter, and follow us on social media!

@ShesInHerAura | IG, Threads, TikTok, YouTube

Stay connected to get inspiring stories, soul care tips, and exclusive updates delivered straight to you. Together, we’ll create a community of women who support each other’s journeys to living fully and fearlessly.

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ABOUT THIS SERIES:
"Getting to Know the Brand" is your insider’s guide to everything Inher Aura. This blog series explores our mission, values, and the behind-the-scenes of our journey. Here you will discover the heart and soul of our brand, and see how we strive to empower and uplift our community with authenticity and intention. Join us as we share the vision and passion that drive Inher Aura. Discover more.

ABOUT THE BRAND:
“Inher Aura” is a soul care company. We’re a space dedicated to helping women and girls (re)connect with their inner strength, cultivate personal growth, and truly glow from the inside out through soul care practices. Discover more.

ABOUT THE BLOG:
"She's In Her Aura" is a vibrant blog dedicated to empowering women and girls through soul care, offering valuable resources for authentic living and personal growth. With thoughtfully curated posts and a supportive community, we aim to inspire women to embrace their inner radiance and navigate their journeys of self-discovery. Discover more.