Discover the Multi-Layered Meaning of Inher Aura: Inner Strength, Community and Empowerment

Series: Getting to Know the Brand, 3

Our brand name, Inher Aura, carries a deep, multi-layered meaning. When spoken aloud, it’s pronounced Inner Aura, reflecting our focus on inner strength, resilience, and self-discovery. At the same time, "In Her Aura" highlights the power of a supportive community and the unbreakable bonds of sisterhood.

These pillars are at the heart of our brand:

Inner Strength and Resilience

The pronunciation Inner Aura emphasizes the importance of nurturing oneself from within. True empowerment begins internally—through self-care, self-awareness, and intentional growth. It starts with your heart, your thoughts, your energy, and your vibrations. When you pour into yourself first, you’re able to show up in a healthy, empowered way for yourself and those around you.

Self-Discovery and Affirmation

Once you’ve taken time to reflect on where you are internally, the next step is to ask the hard questions, challenge yourself, and affirm where you want to be.

With that in mind, In Her Aura is more than just a phrase—it’s a declaration. It’s a statement that “she” is tapped into her inner being. She’s showing up confidently, as her authentic self, embracing her power, and communicating her worth—both verbally and nonverbally.

For those committed to self-improvement, personal growth, and showing up fully in their power, we say: “She’s In Her Aura.”
For those who are not there yet, this serves as an invitation—a call to self-discovery and reflection.

Community and Sisterhood

Once you’ve done the work to understand what helps you thrive, it’s time to consider who helps you thrive.

That’s where sisterhood comes in. The clever play on words, In Her Aura, represents the collective power of the women in your circle—those who uplift, empower, and walk beside you. True community is built on shared experiences, mutual support, and genuine connection.

We’ve created a FREE guide to help you deliberately identify who’s in your inner "Aura Circle"—the people who pour into you, align with your growth, and support your journey. It’s designed to help you intentionally create a supportive, empowering community of women who elevate and inspire you. 

 

When women come together in empowerment, we cultivate a space of mindfulness, confidence, and strength. Sisterhood is the foundation of growth—a space where we step into our full potential, wrapped in the warmth of those who walk with us.

And when you’re surrounded by your supportive community—your circle of empowered, uplifting friends—we say: “She’s In Her Aura.”

Your Journey Starts Here

These pillars—inner strength, self-affirmation, and community—define the essence of our brand. Your soul care journey begins with self, is affirmed through intentional growth, and is strengthened in community.

When you are in your aura, you’re not just living—you’re thriving, glowing from within.

If you’re ready to step into your power, tap into your Inner Aura, and build a sisterhood rooted in empowerment, join our community:

📍 @shesinheraura (Community Page)
📍 @inher.aura (Brand Page)

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ABOUT THIS SERIES:
"Getting to Know the Brand" is your insider’s guide to everything Inher Aura. This blog series explores our mission, values, and the behind-the-scenes of our journey. Here you will discover the heart and soul of our brand, and see how we strive to empower and uplift our community with authenticity and intention. Join us as we share the vision and passion that drive Inher Aura. Discover more

ABOUT THE BRAND:
“Inher Aura” is a soul care company. We’re a space dedicated to helping women and girls (re)connect with their inner strength, cultivate personal growth, and truly glow from the inside out through soul care practices. Discover more

ABOUT THE BLOG:
"She's In Her Aura" is a vibrant blog dedicated to empowering women and girls through soul care, offering valuable resources for authentic living and personal growth. With thoughtfully curated posts and a supportive community, we aim to inspire women to embrace their inner radiance and navigate their journeys of self-discovery. Discover more