Words Create Company: The Parent Brand Behind Inher Aura and She’s In Her Aura

Series: Getting to Know the Brand | Brand Focus: Words Create Co.

At Words Create Company, we believe that words are more than communication... they are tools for transformation. Every thought we speak, every affirmation we repeat, every word we write has the power to shape our reality. This philosophy is the foundation of everything we create, the partnerships we nurture, and it’s what powers the brands you know and love: Inher Aura and She’s In Her Aura.

Words Create Company: The Foundation

Words Create Company is the parent brand that brings our philosophy to life. We design original notebooks, journals, and tools that inspire reflection, creativity, and personal growth. In addition, we carefully curate products from trusted partners, including Compendium, to offer high-quality items that align with our mission.

All products — our own creations and curated selections — are available through InherAura.com, providing a single destination for intentional living and self-care.

Inher Aura: Soul Care and Empowerment

Inher Aura focuses on helping women and girls realign, rediscover, and radiate from within. Through intentional soul care practices, products, and campaigns, Inher Aura empowers its community to nurture inner dialogue, cultivate personal growth, and truly glow from the inside out.

It’s a space where self-reflection, self-care, and empowerment intersect — all guided by the principle that words, YOUR words have power.

She’s In Her Aura: Confidence and Purpose

She’s In Her Aura celebrates women who show up boldly, embrace their journey, and shine their light. Through limited-edition campaigns, apparel, and experiences, this brand encourages women to move with purpose, radiate confidence, and stand in their power.

It’s a brand that embodies action and inspiration — the energy that flows from belief into expression.

A Unified Mission

Together, these brands form a cohesive ecosystem powered by Words Create Company. Each brand has its own focus, but they are united by a single mission: to use words as tools for transformation, both internally through self-talk and externally through the world we create.

Whether you’re exploring soul care with Inher Aura, expressing empowerment through She’s In Her Aura, or enjoying thoughtfully curated tools from Words Create, everything starts with intention and words that create reality.

Discover how Words Create Company fuels these brands and explore our collections here.